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Branding
Branding

This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.

This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.

Branding

Branding

HausWitch

Branding

Recognition

Graphis New Talent Annual 2022, International

Silver Logo Design

Objective

Create a branding system that encapsulates the values of HausWitch as a modern style spiritualistic store.

Approach

HausWitch is a modern metaphysical lifestyle brand that combines the principles of earth magic, spirituality, and interior decorating to bring magic and healing into everyday spaces. The proposed brand delivers that mystical and spiritual aspect you would often see within modern day witchcraft.

The logo takes a morphological approach on both the name and brand. The black cat figure is typically seen relating to witches and the door correlates to the name "Haus" meaning house in German. The door also represents the home good products you can find within the store.

HausWitchCat Logo Black.png
HausWitchCat Logo Gold.png
Sign Mockup.png
Business Card Mockup.png
Letterhead Mockup.png
Tarot Card and Box Mockup.png
HausWitch Candle Mockup.png
Matches Mockup.png
Reed Diffuser Mockup.png
Pouch Mockup Smaller File.png
Sticker.png
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