Branding
Branding
Branding
This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.
This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.
Branding
Branding
Japanese Tea Garden
Branding
Objective
Restore and establish a brand that truly reflects the San Antonio Japanese Tea Garden’s identity and environment.
Approach
The Japanese Tea Garden is a San Antonio botanical garden that preserves the natural beauty of Japanese gardening. The proposed brand showcases the elegance and peacefulness of the environment, along with the botanical theme of the garden.
The logo takes a morphological approach on the Japanese kanji character for tea "茶" (cha) and the roofing for the Japanese Pavilion within the garden.
The color palette stems from the matcha green tea they serve and the serene environment you feel as you explore the sanctuary.
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